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EA made generative AI core of its business

IGN on MSN · 2d

EA Says AI Is 'the Very Core' of Its Business: What Does That Mean?

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future.While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,

Eurogamer on MSN · 2d

AI is "the very core of our business", says EA CEO

EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel

XCOM 2 Game Guide · 3d

EA Wants to Make Generative AI One of The Cornerstones of Its Business Strategy

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

EA Sports FC 25 review

IGN on MSN · 20h

EA Sports FC 25 - Review in Progress

What has actually changed in FIFA—sorry, EA Sports FC—this time around? Is it really new, or just the same old e

SPORTbible · 34m

EA FC 25 players have found a new skill move that is making every opponent 'break their controller'

The latest instalment of EA FC is only days away from being widely released - but footage has emerged of a new skill which will divide football fans and could lead to some broken controllers. EA Sports FC 25 will be in the shops on September 27 on a variety of gaming platforms in the next version of the popular franchise,

Yahoo! Sports · 21h

Brentford's EA Sports FC 25 player ratings revealed

Brentford's EA Sports FC 25 player ratings have been revealed ahead of the game's release next week.Bees forward Bryan Mbeumo is the club's highest-rated player with an overall rating of 80, with

Game Rant on MSN2d

EA Looking to Use AI to Take User-Generated Content to the Next Level

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

3don MSN

EA shows concept video of user generated game content using AI tools, and it's a world of cardboard

During EA's Investor Day 2024 presentation, the company showed investors a concept video of user generated content for games, ...

2d

EA's going all in on AI for video game design

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

EA Shows Its First AI Game Concept

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

2don MSN

EA says it's going to use AI to fix The Sims 4's really annoying user content gallery

LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...

EA will use generative AI to completely transform user-generated content

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

3d

EA aims to double audience to over 1 billion in 5 years

Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.

REVIEW: EA FC 25 features one of the biggest changes to the franchise in years, but familiar issues remain

EA Sports FC 25 has arrived, and whilst the game features some big additions, there are some familiar issues from the franchise remain.

3don MSN

EA says giving videogame characters 'life and persistence' outside of games with AI is a 'profound opportunity,' which is the kind of talk that leads to dangerous Holodec…

Apparently we want to bring AI videogame characters with us on calls with our parents, though it's news to me.

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