Data-driven marketing is no longer a luxury — it's a necessity. This article explores how leveraging the new generation of ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is ...

Many things in farming could be considered a gamble, including the weather and pest management, but locking in a price on at ...

How to diversify your marketing strategies. Here’s the approach I recommend for effectively diversifying your marketing: ...

Writing and communication, brain science and mental health, and cancer research and patient care areas at the University of ...

So, with that in mind, here are four areas of focus when revamping a marketing strategy to run the bases. The research is ...

Strategic thrift is often overlooked in marketing plan formulation. Many companies allocate their marketing budgets based on historical spending patterns or industry benchmarks without thoroughly ...

Please verify your email address. Browser strategy games focus on tactical skill, planning, and strategic thinking, providing challenges for players to outwit ...

A cash balance pension plan is a defined-benefit pension plan with the option of a lifetime annuity. The employer credits a participant's account with a set percentage of their yearly compensation ...

Ford Motor Co. said Wednesday it will overhaul its electric-vehicle strategy to offer more and cheaper options to retail and commercial customers at a faster pace, a pivot that may cost the ...