Using buyer personas to set pricing creates unnecessary complexity in a software company’s packaging and pricing.

Salesforce and Microsoft Dynamics 365 offer very similar feature lists for CRM. However, Salesforce offers more native features for marketing automation. Microsoft Dynamics does not include any ...

Consumers today have had enough with the interruptive and disruptive nature of traditional advertising and marketing, and at the same time, are engaging more with social platforms like TikTok and ...

As a result, the dynamics of a workplace—including how coworkers interact, how responsibilities are delegated, and how dedicated workers are to the company’s mission—can have significant ...

Crystal Dynamics is looking for a senior franchise artist for the next Tomb Raider game, with the studio hard at work on the ...

Achieving success in marketing necessitates a tailored approach, particularly in the realm of business-to-business (B2B) ...

X/O Digital is challenging the digital agency status quo with its nimble approach which is outperforming larger ...

With this week’s announcements at the Microsoft Ignite 2021 conference, solution providers can expect more integrations between Dynamics 365--Microsoft’s combined CRM/ERP offering--and the ...

Over the years, sneakerheads have noticed a very clear pattern. We all know that Nike’s marketing strategy masterfully ...

Until today, we’ve seen exactly 40 seconds of Boston Dynamics’ new electric Atlas in action. The Hyundai-owned robotics stalwart is very much still in the early stages of commercializing the ...

As the music industry grapples with the dominance of major labels... A-Reece Speaks On Music Industry Power Dynamics ...