The MLB franchise announced Monday it has removed Oakland from its name and will simply be the "Athletics." It appears the ...

You might say that sports sponsorship isn’t just about slapping logos on jerseys anymore. It’s become a sophisticated tool for amplifying brand visibility and crafting meaningful connections with ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

The Nike brand, represented by a simple tick, is one of the most recognisable logos globally. The 'Swoosh' logo and the trademark "Just Do It" tagline form the core of the Nike brand, adored by top ...

Flashback: This is the third time the A’s are moving in their history. The franchise was launched as the Philadelphia ...

The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the ...

The Auburndale City Commission approved a deal giving Orlando Health naming rights to the soccer stadium at Lake Myrtle ...

The World Series betting odds might be in the Dodgers' favor, but when it comes to the battle of the brands ... sports marketing professor who founded the sports marketing consulting firm A-Mark ...

Lex tries out the new Seiko 5 Sports Denham LE SRPL35 ✓ A 2,000-piece collaboration with the premium denim brand ✓ Read his ...

Although it was inevitable, the Oakland Athletics are no more ... The club's secondary nickname will remain the A's, and the logo will be the same. Another notable change is the abbreviation ...