Apple could likely discontinue some of its products following its annual iPhone event on September 9, named "Glowtime" this year.

The iPhone 16 launch event saw plenty of announcements from Apple. There's a new Camera Control on the new iPhones, which gives better access to taking photos and videos. The screens across the line-up are better than ever, and more durable. Apple is showing a fondness for new colors this year, with plenty of options to pick from.

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Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.

Staff welcome the first customers to the Apple Store in Regent Street, central London, as the iPhone 16, 16 Plus, 16 Pro, 16 Pro Max go on sale, alongside the Apple Watch series 10, AirPods 4, AirPods Pro 2 and AirPods Max.

As the highly anticipated sale of the iPhone 16 commenced in India, people showed up outside the Apple stores in Mumbai and Delhi to be the first ones to grab the new series phones of the major tech company.