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1 perk Southwest won't touch
Southwest Airlines assigned seating: When it starts and who can get it
It's the end of Southwest Airlines' open seating era. Customers will be able to get assigned seats and and pay for extra legroom. Here's what to know.
The one perk Southwest won't touch as airline undergoes changes
Southwest Airlines shared details of its coming operational changes but pledged to keep a major perk as it prepares to confront a challenge for company control.
Southwest Airlines says it will introduce assigned seats and premium perks in 2026
Southwest Airlines executives have unveiled their vision for turning the carrier into an airline that gives passengers assigned seats, charges them extra for more legroom and offers red-eye flights but bags still fly free.
Southwest Airlines Stock Soars
Southwest Airlines Lays Out Overhaul, and Stock Gains
The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost savings and better profits.
Southwest lays out turnaround strategy, shares jump
Southwest Airlines on Thursday unveiled a slew of measures to turn around its struggling business, including partnerships, vacation packages for customers and sale-leaseback transactions for aircraft,
Southwest Airlines stock jumps 10% as investors embrace turnaround plan
The changes come two days after Elliott threatened to call a special meeting as it tries to push CEO Bob Jordan out.
1d
Big changes: Southwest Airlines elite status will soon be more important for frequent flyers
Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...
1d
Southwest Airlines announces a flurry of new initiatives for the coming years
On top of vacation bundles and partnerships with international carriers, Southwest says assigned seats will go on sale in ...
19h
on MSN
Southwest Airlines will eliminate Cleveland to Atlanta route
Southwest Airlines plans to eliminate service between Cleveland and Atlanta, part of a wider reduction at the world’s busiest ...
2d
Southwest Airlines’ Activist Investor Is Pushing For A Special Meeting With Shareholders
Southwest has made policy changes, upended its board and had its chairman resign—but it’s not enough. Elliott Investment ...
2d
Southwest Airlines to outline strategy to fix its profitability problem
Southwest Airlines will lay out a strategy on Thursday to turn around its business and restore profit margins to pre-pandemic ...
wtvr
19h
Southwest Airlines unveils major changes as budget airlines lose value
In an attempt to boost profits, Southwest Airlines is adding premium and assigned seating and overnight flights.
1d
Southwest Airlines spells out changes designed to boost profit and fend off a hedge fund
Southwest Airlines executives have unveiled their vision for turning the carrier into an airline gives passengers assigned ...
12h
on MSN
Southwest is renovating its cabins. Here's what the planes will look like.
Bigger bins and premium-priced seating with added legroom are just some of the changes the carrier is betting will win over ...
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