Privately owned Perfetti Van Melle makes and distributes candy and gum in more than 150 countries under such brands as Airheads, Mentos, and Chupa Chups. The company picked up Mondelēz’s U.S. gum ...

The deal is meant to fuel General Mills’ larger Accelerate growth plan, a portfolio-shaping strategy focused on select core markets and global platforms. These new brands are expected by General Mills ...

This news builds on ongoing digital transformation efforts at Conair. Earlier this year, the company created a chief digital and technology officer role that sits on the leadership team as part of ...

Panayiotou was hired for his modern approach to marketing and broad experience across beverages, technology, health care, retail, and entertainment. He joins KDP from Pfizer, where he had oversight of ...

SpartanNash is building out its digital infrastructure and leaning into the power of insights for more personalized and effective customer experiences. Inside Sysco’s Transformation to an Agile and ...

Prior to joining the company, she spent time with PepsiCo as its VP of global snacks marketing and innovation; the Kellogg Company as VP of global innovation; and Diageo in various marketing roles ...

Keurig Dr Pepper has named Drew Panayiotou the chief marketing officer for its U.S. refreshment beverages business.

Major consumer goods companies are undergoing category optimization efforts, tightening up portfolios by offloading underforming brands, investing in the core offerings, and expanding in areas poised ...

Rather than declaring an unwinnable war on dirty data, Kenvue is employing a data framework and innovation profiler that focuses on asking key questions, developing sustainable business rules, and ...

Chatbots continue to grow in popularity and complexity in CPG customer service and consumer engagement. For example, Burberry has tapped AI within its chatbots and interactive apps to provide ...

Brands have increasingly used virtual and augmented reality, especially within social media, to create interactive experiences in which consumers can continue to engage in a digital space. For example ...

Having access to more robust data frameworks is helping to advance sustainability efforts across the consumer goods space. At Kenvue, for example, Bernardo Tavares, chief technology and data officer, ...