Beso Turazashvili is not just designing clothes—he’s creating a movement. As the founder of the Berhasm brand, he has become ...

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative partnerships, industry ...

Brand strategy shaped by thoughtful design, retail partnerships, and considered pricing helped Savette carve out success ...

Whispers hint at a potential takeover by Matthieu Blazy at Chanel, while Helmut Lang becomes the latest brand without a ...

Ryoko Rain, the luxury streetwear and fashion brand synonymous with butterfly designs and distinctly patterned mesh shorts, ...

New Balance is introducing a new lifestyle sneaker making maximum use of the Fresh Foam midsole that appears in many of its ...

Buttafly believes successful brand segmentation is crucial for any multi-brand retailer. “You have to offer a little bit of ...

Bollywood actor Ranbir Kapoor has launched his lifestyle brand, ARKS, on Instagram. The brand, featuring casual wear and ...

Penfolds’ latest collaboration with Japanese designer NIGO serves as a unique gifting option this festive season ...

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...

In a conversation with BrandWagon Online, Shubham Gupta, founder and CEO, Bonkers Corner, talks about how its company made a space in the streetwear market, its expansion strategy, global tie-ups, and ...