Today, the Google Hot 100 list confirmed my thoughts, as the Swoosh brand’s first true walking shoe was ... I had an extra ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Our pick for the best laptop for most people is on sale. A 13-inch MacBook Air with an M3 chip, 16GB of RAM and 256GB of ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Each year, we pore over the best gifts for your end-of-year shopping spree. From top holiday finds to buzzy picks we’ve given ...

Plus, the brand backs its products ... Consider the Nike Hoops Elite, made specifically for professional and amateur ballers ...

Prada recently accomplished this through a collaboration with space infrastructure developer Axiom Space, the contractor ...

A first look at the canceled Air Jordan 1 Medium Olive has surfaced, with the sneaker possibly never released. Meanwhile, ...

Cristiano Ronaldo is one of the greatest soccer players in history. The Portuguese superstar became a household name during ...

According to the majority of respondents to Boathouse’s CEO Survey on Marketing and the CMO, a short tenure signifies that ...