As Apple reveals in its statement, iPhone 16 pre-orders begin at 1pm today. That’s when Apple will essentially allow anyone to purchase the device ahead of its release date of September 20, which is when the new iPhone should start shipping.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual assistant Siri and automate a variety of tedious tasks on the latest iPhone coming out Friday.

Apple’s iPhone 16 is now available in stores, but don’t expect to be able to use those fancy generative artificial intelligence features just yet.The iPhone 16 was one of the most highly anticipated launches for Apple in years.