How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...
Her latest accolade came in the form of an NIL (name image and likeness) agreement with Jordan brand. She is the now the ...
LSU Tigers' 2025 recruit Bella Hines has sealed a historic NIL deal with Jordan Brand, making her the first and only high school player to land a deal with the global brand. The five-star ...
When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...
What do you think of Jayson Tatum's newest Jordan Tatum 3 colorways? Check our Sneakers news for more breaking content!
Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...