Global testing is not an option but an imperative for your business if you want it to grow and succeed in today's connected ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

Sales planning is a fundamental component of sound selling. After all, you can’t structure an effective sales effort if ...

When you buy through our links, we may earn a commission. Creating or evolving your real estate marketing plan is a critical aspect of every agent’s overall business plan. Your marketing plan ...

Once the October 2025 deadline is reached those with Windows 10 still installed must either switch to Windows 11 or sign up ...

On Tuesday, the company announced two new enterprise AI products: Box Apps and Box AI Studio. The former helps businesses ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Adam Figueroa - 5 hours 20 min ago By Farhoud Meybodi - 8 hours 55 min ago By Adrianne Pasquarelli - 8 hours ...

You’re embarking on a new business venture with a strong business plan. That’s exciting ... In contrast, utilities and ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Marketing Week’s annual Career & Salary Survey is now open.

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

With the right credentials, you can advance your career in the marketing industry. There are hundreds, if not thousands, of certifications for marketing professionals. We compiled this guide of ...