Streetwear, once rooted in skate culture, hip-hop, and the streets of urban centers, has evolved into a powerful movement ...

However, not all rapper-owned clothing lines have been successful. Some have faced setbacks, such as poor business deals or losing their fanbase, resulting in bankruptcy or the need for rebranding.

In 2021, the hip-hop star and part-time Valley resident gave props to the shop for everything it offers, from its spray paint and streetwear selection to its collection of paintings paying tribute ...