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When you look at American Eagle, you might not guess that it’s a fast fashion brand. Known for its jeans, the clothing brand was founded in 1977 and has since become a core ingredient in the ...

The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

Shashank Mishra, the brand head, elaborates on the brand's latest campaign, its objectives, the distinctions between ...