A look inside Southwest Airlines' newly-designed planes taking flight in 2026
From the outside, the new Southwest Airlines 737 MAX Jet looks like all the others. But inside is where passengers will ...
Southwest Airlines Lays Out Overhaul, and Stock Gains
The move, including service enhancements and share buybacks, came after the hedge fund Elliott Management called for cost ...
Southwest Airlines will eliminate Cleveland to Atlanta route
Southwest Airlines confirmed this week that it would scale back its flying in Atlanta, eliminating service to 15 cities, ...
Big changes: Southwest Airlines elite status will soon be more important for frequent flyers
Southwest will add seat selection and premium seats to its planes in 2026. This makes Southwest A-List and A-List Preferred ...
Southwest Airlines announces a flurry of new initiatives for the coming years
On top of vacation bundles and partnerships with international carriers, Southwest says assigned seats will go on sale in ...
Southwest Airlines’ stock soars as revenue outlook raised, buybacks to resume
Southwest Airlines’ stock surged Thursday after the air carrier raised its revenue outlook and indicated it would resume ...
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Southwest Airlines unveils major changes as budget airlines lose value
In an attempt to boost profits, Southwest Airlines is adding premium and assigned seating and overnight flights.
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Southwest may need to change the perks that made customers loyal
The carrier rose on a model of open seating and cheap domestic flights — a business plan that's less competitive now.