The biggest theater chains in the US and Canada are upgrading their technology and adding attractions like arcades, bowling alleys and ziplines in hopes of enticing more people to go to the movies, according to Variety.

A group of exhibitors in the U.S. and Canada will invest more than $2.2 billion over the next three years to upgrade and modernize their theaters amid renewed optimism at the box office after a battering by Covid and Hollywood strikes,

The largest theater chains including AMC Entertainment, Regal Cinemas and Cinemark will invest more than $2.2 billion over the next three years to upgrade theaters in the U.S. and Canada, an industry group announced on Thursday.

The eight biggest theater chains in the U.S. and Canada announced Thursday that they plan to invest more than $2.2 billion to modernize and upgrade more than 21,000 screens over the next three years.

NATO president and CEO Michael O'Leary explains to IndieWire why this investment will lead to more people going to the movies.

North American movie exhibitors are set to invest $2.2 billion in new theater upgrades to take advantage of Hollywood's overall box office rebound this year. On Thursday, the National Association of Theatre Owners said its members were plowing new money into the theatrical experience over the next three years to continue drawing cinema-goers out of