Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Apple's brand new iPhone 16 series, which was announced on September 10, is now available for purchase in India. The series includes iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max with slightly updated design,

Apple’s iPhone 16 series has officially kicked off with eager buyers lining up outside Apple Stores in Delhi. Hundreds of fans lined up outside Apple Saket in Delhi waiting to get their hands on the new iPhone 16 series.

Apple is offering instant cashback of Rs 5,000 from select banks on purchases of the new iPhone 16 series. No-interest EMI plans for three and six months are also available: Technology news

This is the first time the company is selling the iPhone Pro series at lower price than the previous version mainly on account of import duty cut in the recent budget.

The much-anticipated sale of Apple’s iPhone 16 series has officially begun, drawing large crowds to Apple Stores in Delhi and Mumbai. Excited fans lined up early to be among the first to purchase the new models.

Apple begins its iPhone 16 series sale in India; a large number of people throng the company's store in Mumbai's BKC.

The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.

As the highly anticipated sale of the iPhone 16 commenced in India, people showed up outside the Apple stores in Mumbai and Delhi to be the first ones to grab the new series phones of the major tech company.

Apple will assemble the iPhone Pro Series in India for the first time, with the iPhone 16 Pro starting at ₹1,19,900. The series features enhanced AI capabilities and larger displays, with the iPhone 16 and 16 Plus also launching at competitive prices.