E-commerce giant Amazon has unveiled a new digital storefront, Amazon Haul, to offer affordable products for its customers in the US. Currently in beta, the service is seen as the company’s strategic move to compete with fast-fashion retailers such as Shein, Temu and the TikTok Shop.

Haul stands out for cheap items under $20, baked-in discounts, and free returns for any orders over three dollars.

The products, which include fashion, home, lifestyle, and electronics, are unbranded and come from sellers across the world that Amazon has vetted. A majority of the products are priced at $10 or less,

Amazon Haul is now rolling out in beta and available to U.S. customers when they next update their Amazon Shopping app. (Amazon Image) Amazon is launching

Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.

Amazon announced this week in a blog post the launch of its shopping app and mobile website called “Amazon Haul” that will feature a variety of products.

In the same year, Shein secured over $14 billion in sales in the U.S., according to EcommerceDB (ECDB). To put this into perspective, Shein surpassed both Walmart.com and Amazon.com, which had sales between $9 and $12 billion,

Amazon has just launched a new store full of stuff costing no more than $20, though orders could take up to two weeks to arrive.The Latest Tech News, Delivered to Your Inbox